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MALTESERS

MARS was about to make its big debut launching the Maltesers candy within the United States. They sought to revamp their entire social media presence and give it a new personality that American teenagers could appreciate with a colorful palette, the use of current memes (with a twist), and a look into the every day life and adventures of the Maltesers candy, To have a sense of clarity to the chaos of the meme world, I assisted in establishing the brand color tone and meme layout guidelines. I also created content including videos and stop-motion graphics, memes, and super-imposed compositions to create a Maltesers moment.